01 COVER
AI /
CREATIVE
PRACTICE
Exploring the intersection of artificial intelligence, visual storytelling and creative direction. From independent fashion projects to commercial brand work, I use AI as a tool to develop visual concepts, experiment with imagery and translate ideas into compelling narratives.
IDEAS / IMAGES / POSSIBILITIES
01 SELF INITIATED PROJECTS
AI X FASHION
Personal explorations developed though my own brand. A space to experiment, imagine and build visual worlds at the intersection of fashion, culture and technology.
01/ MINI FASHION FILMS
AI-driven films that explore movement atmosphere and storytelling.
02/ EDITORIAL IMAGERY
Conceptual editoriales created with AI combining fashion, art and unexpected visual worlds.
03/ LOOKBOOK
AI assisted cookbooks to present collections with a cohesive visual language from styling to final imagery.
04/ PRODUCT IMAGERY
Creative product photography developed with AI from clean studio shots to conceptual still lifestyles.
02 COMMERCIAL PROJECTS
AI X BRAND COMMUNICATION.
Developing visual words for brands through AI-driven creative direction, storytelling and image-making.
01/ LUXURY. INDIA
AI-driven brand communication for a luxury tequila brand expanding into India.
01 — Creative Direction
The brand’s visual universe, luxury codes, references, and aesthetic direction.
02 — AI Visual Development
Exploration of imagery, product photography, settings, and art direction developed using AI.
03 — Campaign Assets
A curated selection of final visuals and, where applicable, video content and assets developed for different channels.
02/ PLAYFUL. MEXICO
AI-driven creative communication for a Mexican accessories brand.
01 — Concept & Visual Language
Creation of the brand’s personality, creative concept, and visual references that define its playful tone.
02 — AI Experimentation
AI was used to explore unexpected scenarios, surreal imagery, and creative ways to showcase the products.
03 — Brand Content
Final assets and their potential applications across social media, digital communications, webpage and campaigns.
