01 COVER
A COLLECTIVE FASHION PRESENTATION EXPLORING INDIVIDUALITY, REBELLION AND SELF EXPRESSION.
CEDIM × Milan Fashion Week 2023
Creative Direction · Fashion Film · Visual Storytelling · Art Direction
02 CONCEPT
INDIVIDUALITY
IS A COLLECCTIVE
FORCE.
Rebel Soul explored the relationship between identity, non-conformity and self-expression through fashion.
Seven designers were brought together under one shared creative direction, while allowing each designer to develop her own visual language and interpretation of rebellion.
The challenge was not to make seven collections look the same, but to create one visual world capable of holding seven different perspectives.
03 CREATIVE QUESTION
HOW DO YOU CREATE
ONE WORLD WITHOUT LOSING INDIVIDUALITY?
7
1
2
1
designers
creative direction
films
shared universe
04 EXPRESSIONS
ONE
REBEL
SOUL
TWO EXPRESSIONS
PROMOTIONAL FILM
THE INDIVIDUAL REBEL
Raw. Personal. Direct
FASHION FILM
THE COLLECTIVEREBEL
Refined.Cinematic.Elevated.
05 SEVEN WORLDS
01. PSYCHEDELIC WITCH
02
GROWTH AFTER THE GRIEVE
03
QUIMERA
04
SIMBIOSIS
05
GODELS UNIVERSE
06
¿DÓNDE ESTÁN?
07
SAFE PLACE
Witchcraft a practice that has been
a form of expression and rebellion for women to show
empowerment and freedom.
Flowers just as humans evolve, they rebel by flourishing after facing the most vulnerable weakest point of their cycle , Posttrauma growth.
Transforming our negative, most dark and dense feelings mutating into beautiful positive feelings that gives us power.
Breaking paradigms between fashion, nature, and technology.
If I told you that time travel is not possible, it is false and what I am saying is
true because this statement is false
A void that forced disappearances have left in Mexican society and how this collective pain triggers the action of citizens in the face of impunity.
Your safe place as a shield for what technology is taking from us, a more human side and a sense of presence in life.
SEVEN DESIGNERS.
SEVEN PERSPECTIVES.
ONE UNIVERSE.
DIFFERENT IDENTITIES
A SHARED ATTITUDE
06 VISUAL LANGUAGE
07 PROMOTIONAL FILM
SEVEN DESIGNERS. SEVEN WORLDS. ONE UNIVERSE.
The promotional film introduced the individual worlds of each designer, using fashion, movement, and visual atmosphere to establish their distinct identities within the Rebel Soul universe.
08 FASHION FILM
IN MILAN, REBELLION BECOMES AN ATTITUDE.
The final fashion film brought the seven perspectives together, shifting the focus from individual collections to a collective statement, where rebellion evolves into something more refined, confident and instinctive.
09 MILAN
DIFFERENT
PATHS
SAME
DIRECTION
MILAM FASHION
WEEK 2023
10 FILM STILLS
FRAMES FROM
A MINDSET
11 BEHIND THE SCENES
PEOPLE. PROCESS. DIRECTION.
From styling and set design to production and post, the project was developed through close collaboration with designers, creatives and technical teams.
12 LOOKBOOK
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TRANSLATING THE UNIVERSE
The lookbook connects all seven collections through a cohesive visual language, maintaining the essence of each designer while reinforcing the shared concept.
13 PROMOTIONAL ASSETS
EXTENDING THE CONCEPT.
The visual language was translated across promotional materials, maintaining consistency between the collections, films and communication.
14 FROM IDEA TO EXECUTION
